Cinnamon Creative designed the key website templates and digital brand guidelines for Friends Life, the new financial brand resulting from the merger of Friend's Provident with Axa's UK Life and Pensions business. (

The new brand and site was formally unveiled in March 2011.

Extensive branding work for Friends Life was also carried out on everything from literature to advertising to office interiors to taxis to signage. See Branding for more details on this part of the project.

Friends Life image 1
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