As seen in Design Week (06/11/08), the Saf e-commerce website launched the organic cotton clothing brand to the retail market.

All non-clothing imagery used on the site was sourced from Flickr amateur photographers, and shortly,when Saf World launches, there will be the chance for users to upload their own photography for future campaigns, as well as it being a forum to promote their work.

www.safclothing.com

Saf image 1

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