Friends Life is a new financial brand resulting from the merger of Friend's Provident with Axa's UK Life and Pensions business. The new brand was formally unveiled in March 2011.

Starting life with 5 million customers, the project required an enormous amount of branding work from literature to advertising to website design to office interiors to taxis to signage to extensive brand guidelines for both digital and print.

Cinnamon Creative worked with CST The Gate on this substantial branding process.
Friends Life image 1
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