As seen in Design Week (06/11/08), a complete brand identity for organic clothing brand Saf, covering packaging, graphics, logos and website.

All Saf clothing is made from 100% organic cotton and manufactured ethically in India and the identity seeks to reflect this.

All imagery for the campaign was sourced from Flickr amateur photographers, and shortly,when Saf World launches, there will be the chance for users to upload their own photography for future campaigns.
Saf image 1
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cinnamon creative      contact:  karen cinnamon      karen@cinnamoncreative.com

 
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